Why This Campaign Matters
Online gambling is more visible than ever. Ads, promotions, and betting opportunities appear across games, social media, streaming platforms, and mobile apps every day.
Show Me the Real Odds was created to help Missourians take a closer look at gambling and understand how it can affect finances, relationships, mental health, and everyday life.
This campaign isn't about telling people what to do. It's about providing facts, encouraging self-awareness, and helping people make informed decisions. Because understanding the real odds starts with knowing more than just the score.
The Real Odds,
By The Numbers
Gambling shows up in more places than you might think—from sports and social media to online games and apps you use every day.
We're here to help you understand the real odds, recognize the warning signs, make informed choices, and know how to support a friend if gambling becomes more than just entertainment.
1 in 3
Teenage boys reported gambling in the last year
23%
Of Missouri college students report gambling on lottery games, casino games, or sports betting
64%
Of boys age 11-17 reported participating in gaming-related gambling, such as loot boxes or skin betting
Built With Missouri Voices
Show Me The Real Odds was built with input from Missourians, including students, parents, educators, behavioral health professionals, and community leaders, to create resources that are relevant, relatable, and grounded in real experiences.
Tools & Resources
No Judgement. Just Insight.
Printables
Social Media
Videos
Need Help Now? We're Here For You
Missouri Problem Gambling Helpline
Confidential. Free. Available 24/7.
